You can do SEO yourself or do DIY SEO (Do It Yourself SEO). With a little research and a lot of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items. Include the main keyword in the title as the H1 heading.
Here are my top 10 do-it-yourself SEO tips. Premium SEO tools, such as Semrush, can quickly identify keyword gaps. Learning SEO is difficult because there is a lot of information to read about search engines and how the optimization process works, and this can be overwhelming at first. So, if you own an accounting software company, instead of trying to position yourself for a super-competitive keyword, such as “accounting software” with approximately 52 million searches and national brands competing for the top spot, try a specific and more relevant approach, such as “accounting software” accounting for real estate agents”.
The goal of Google and search engines is to bring original and relevant content to the top when users search in the terms they are looking for, and to eliminate duplicate content and worthless pages. So, if you want to add content from another site, a simple best practice is to link to it and reference the original source or use 301 redirects from any duplicate page to the original pages. So you have a blog and you want more traffic. You've heard that SEO is a good way to drive traffic to your blog.
But, you don't know how, you don't have a team and you don't have a budget to outsource it. Can you do it yourself? The short answer is yes. Let's Review How to Do SEO Yourself, Even If You've Never Done It Before. You want to have a basic understanding of on-page optimizations that improve SEO.
That way, when you write your blog posts, you can add these optimizations as part of your original post. These are the on-page optimizations you want to know. After publishing the article, make sure to add internal links. If you have any questions about how or why to do so, you can refer to the full guide on the internal links.
You want to add internal links in your new article to any previous relevant article within the text of the publication. And you also want to do the opposite. Add links to your new article in any previous relevant article. Once you have the basics of SEO, you can decide later if you want to take your optimization to the next level by incorporating a professional specialized in SEO.
The reason I gave 6 months as a minimum period is that it takes time for SEO to work and you may have to wait a couple of months (or longer) to see the impact of SEO-related changes on a website. SEO simply isn't as difficult as people claim it to be; you can get 95% of the effort with 5% of the work, and you don't need to hire a professional SEO to do it, nor will it be difficult to start ranking with well-chosen keywords. I started SEO 18 years ago and it took me a couple of years to understand what SEO is and how it works. Once the technical phase of SEO, which has to do with infrastructure-related configuration, has been passed, the other phases of SEO are strongly related to keywords.
All courses come with an SEO certification, which can be very useful if you plan to pursue a career in SEO. An SEO expert or agency can help ensure that when consumers do a web search, your website is one of the first resources to appear in search results. It's possible to learn how to do SEO on your own, you don't have to be an SEO specialist or expert. .