At the top of the list of important skills is search engine optimization. The study data is based on a LinkedIn survey conducted by Microsoft with 600 senior marketing participants from around the world. Vlookups, Concatenates, and IF statements (among literally 473 other functions, seriously, there are 476 built-in Excel functions) should be part of every SEO professional's toolkit. Knowing how to conduct keyword research is of utmost importance to site owners.
This process includes a deep understanding of using popular SEO tools to analyze your competitors and select relevant, high-quality keywords. Keywords form the basis of a strong SEO strategy. Therefore, it's essential to know how to take advantage of all the research tools you can to identify and segment phrases that will help your website reach your ideal audience. Being an expert in keyword research can make it easier to develop a content marketing strategy for your WordPress site.
It can also help you effectively apply the technical aspects of on-page SEO, such as headers and metadata. There are a lot of different SEO tools to help you develop your WordPress strategy. However, to use the information you're collecting, it's essential to understand it. Therefore, data analysis is another SEO skill for WordPress users.
You can use analytics to measure the success of all aspects of your SEO campaigns. Data analysis and interpretation can provide valuable insights that you can use to make informed, data-driven marketing decisions. Google Search Console and Google Analytics are two of the most popular tools for SEO data analysis. A lot more work is needed for a solid SEO strategy than simply conducting keyword research and obtaining analytical reports.
The process also requires a decent amount of planning, preparation and execution. Therefore, project management is a vital skill for SEO professionals. To develop your project management skills, you can use some WordPress plugins. We also recommend setting a project schedule to keep your team focused.
If you've never looked at various styles of project management, such as Agile or Lean, we suggest you do, as they can help you keep your SEO strategies going. Link building is another aspect of technical SEO that WordPress users should master. External URLs pointing to your website (backlinks) tell search engines that your site has a good reputation and deserves a higher position on the results pages. In addition, internal links can help users find your other content without having to navigate your website.
Generating backlinks can be time-consuming and tedious, but it's absolutely essential. Therefore, it helps to put in the time and effort needed to develop this area of SEO. This process includes both the optimization of internal links and the construction of external links. You can improve your external link building skills with a tool like Moz Link Explorer.
You don't need to be a web developer or a design professional to succeed in WordPress SEO. However, basic coding knowledge can improve your skills. If you have experience in online marketing, you're probably familiar with the famous saying: “content is king. One of the best ways to improve your SEO is to publish new, relevant, and high-quality content.
Therefore, copywriting is one of the most valuable SEO skills. Like project management, knowing how to properly and efficiently manage a team is a vital SEO skill. The most successful SEO strategies and campaigns require the collaboration of several groups, including content producers, social media managers, and web designers. Establishing a cohesive environment for all relevant parties to communicate and collaborate can help create a more streamlined operation.
You can speed up this process with team management software like Asana. Optimizing your WordPress site for both users and search engines can be difficult. However, the process becomes easier when you have the right skills and abilities relevant to WordPress SEO. Some can be trained, others can be learned, but they are all an integral part of your professional development as an SEO expert.
Some of the core skills include data analysis, link building, and basic coding. When it comes to soft skills, it helps to have critical thinking, flexibility, and empathy. Soft skills are those that complement your hard skills. In SEO, your hard skills are your core technical skills and would be things like using spreadsheets, creating SEO strategies, executing SEO tactics, etc.
SEO isn't that hard to learn. All you have to do is be willing to put in the time and effort necessary to learn the various concepts of SEO. As a marketer, I created my list of SEO specialist skills you'll need this year and beyond to start a career in SEO. The use of various SEO tools, the automation of routine processes and data-driven decision-making are essential skills of specialists.
The reason I gave 6 months as a minimum period is that it takes time for SEO to work and you may have to wait a couple of months (or longer) to see the impact of SEO-related changes on a website. It's possible to learn how to do SEO on your own, you don't have to be an SEO specialist or expert. Once the technical phase of SEO, which has to do with infrastructure-related configuration, has been passed, the other phases of SEO are strongly related to keywords. I started SEO 18 years ago and it took me a couple of years to understand what SEO is and how it works.
All courses come with an SEO certification, which can be very useful if you plan to pursue a career in SEO. SEO experts use various SEO tools to discover underperforming pages, 404 pages, broken links, and desktop and mobile usability issues. The most effective SEO optimization trend depends on the ranking factor, how to load your website correctly, and whether you want a more detailed professional SEO service. Whatever definition of SEO skills you read; the final meaning behind it will be the same as what you need to develop multiple SEO skills to grow as an expert and help companies drive their organic growth.
Some people don't understand why it's the responsibility of SEO specialists, since technical SEO skills are required. As an experienced SEO marketer, I need to keep an eye on Google updates, review updates to SEO tools functionality, and keep up with industry trends. . .