SEO Isn't Dead, It's Just Changing. Google has done this so that you can easily target your ideal customer through SEO or paid ads. Before they arrived, it was much more difficult. Old practices will no longer work and could instead lead to huge penalties.
In this scenario, keeping up to date on all updates to Google's search algorithm is the only way forward. Just because something works right now doesn't mean it's going to work next month. To be successful with SEO, you need to adapt and embrace change. Online businesses are only becoming more competitive.
There is a lot of noise out there and getting enough visibility online is becoming more and more difficult. If your competitor spends more than you on paid ads, they get all the visibility and you miss the opportunity. That's not the case with SEO. Here is a list of popular strategies that no longer work in SEO today.
Link building is still one of the best SEO strategies you can use to drastically improve your search results. I've seen tons of websites get penalties from Google because they optimize their content too much. It's not a position you want to be in. This strategy used to give you a lot of visibility and organic traffic.
But now there's a lot of content online. Once you know that, you can start putting together topics to write about. It's the biggest crime most content creators commit. They spend all their time constantly writing new pieces of content and not enough time to put their content in front of their audience.
Instead, focus on helping others and refer to your content when appropriate. It has the power to generate thousands of visitors to your website when done correctly. But if you do it wrong, you better not bother. The next thing you know is that your traffic has completely dropped.
Just follow my 5-step SEO audit to quickly get an overview of your SEO status and diagnose any immediate problems. Don't get carried away by people who say “SEO is dead”. Now is the time to focus on your SEO. SEO is not a dying industry.
The SEO industry continues to evolve as it has in recent years. To be successful with SEO today, you need to understand what SEO strategies are working and avoid the ones that don't work. Google itself, for example, has an authority score of 98 out of 100, which means that any content you publish is likely to rank very highly compared to competitors with lower DA. More recently, SEO Book shared an infographic with several marketers who claim that SEO is dead for one reason or another and why they are wrong.
My job as an SEO is to make my client remarkable because I have understood since I started doing SEO in 2000 that this is what Google is looking for. People say SEO is dead, because SEO is harder, and it's harder to do crazy hacks to get to the top of Google search, where, as in many ways, you used to be able to. I would never hire an SEO company to execute or strategize for me; I would pay attention to how they integrate SEO into their core competencies. So what's really going on with SEO? Those who are still in the SEO business know that, in fact, it is changing rapidly.
Google eventually made it more difficult or impossible to do things like Black Hat SEO (cover-up, landing pages), and Google's efforts in turn made SEO more difficult, as they obfuscated the way things work. So in this post, I'll show you why SEO isn't dead and what you need to do to succeed with SEO today. When SEO began, it was all about excessive and irrelevant link building, keyword stuffing, invisible or hidden texts, and other similar activities, which were known as Black Hat SEO. SEO isn't dead, and organizations that have little or no strategy for optimizing and ranking their web content should absolutely consider incorporating one or looking for an agency for consultation in order to gain more eyes and leads for their company.