Companies continue to make money because Google places them at the top of search results. What's dead are the old SEO techniques. SEO is important to businesses because it's one of the most effective ways to increase website traffic. When a company's website ranks higher in search engines, it means that your website will be seen by more people.
This, in turn, can lead to increased sales and profits. Black hat SEO is a type of SEO that involves violating search engine terms of service to get a higher position in search results. When it came time to review their SEO strategy, they shyly confessed that they didn't know what SEO was, but they simply knew they needed it. Companies that invest in SEO get a higher ROI than those that don't because SEO provides a steady stream of high-quality, targeted traffic.
While your SEO won't work in your office every day, SEO companies like WebFX provide you with regular reports and a dedicated account manager so you have a constant point of contact. However, if the SEO company is only writing a 300-word article to publish on your business blog, and it's a lot like the other billions of articles they published before, then there's a good chance you're wasting your money on SEO. White Hat SEO is considered to be the type of SEO that obeys Google's Quality Guidelines (how Google considers the content of a site and ranks websites). However, SEO is not a one-time task; companies need to continually work on their SEO efforts to maintain their rankings and continue to grow.
SEO is a long-term plan, since the procedure takes time, but since SEO generates more sales, it's worth it in the end.