Fundamentals of Digital Marketing is one of the online courses offered by Google Digital Garage, which covers training in digital marketing, data and technology, and careers. This course is divided into 26 modules and lasts approximately 40 hours, with a certification offered after completing a 40-question exam. It depends on your current level of knowledge and how quickly you can review the content. You can usually do this in 8-10 days if you allocate a few hours per day.
What's more important is not to review the material for the sole purpose of passing the exam, but understanding how you can use the different techniques to increase your ranking and traffic. An SEO course can save you time: a good course will teach you everything you need to know about SEO without wasting time searching for answers on Google. Yoast is a highly reputable company in the SEO industry, not only for its plugins, but also for its contributions to WordPress and the SEO community in general. If you want to become a Google SEO expert, you can take an SEO course from a third-party provider and get certified.
After researching countless SEO certifications and taking three of them, my opinion is that there is no such thing as the “best SEO certification”. There is a digital marketing certificate offered by Google Digital Garage that includes some SEO-related lessons, but that won't make you a certified Google SEO expert. We asked 15 SEO hiring managers for the skills and requirements they consider important when hiring an SEO specialist. The course instructors work actively in the SEO industry, and in the course, you will learn how to approach SEO as a service provider.
There are probably some SEO certifications that go deep into an area of SEO, such as keyword research or technical SEO, but the ones I found were quite basic. SEO certifications are awarded to those who complete an SEO course and demonstrate their knowledge by completing a test or questionnaire. Popular directions on Udemy include SEO for WordPress, YouTube promotion, SEO for local businesses, working with search queries, and link building. The SEO certification course includes 6 hours of time and instructor-led examinations and, after the exam competition, the SEO certification is obtained.
Bruce Clay has more than 23 years of experience in the SEO industry and is one of the most respected SEO experts. From this knowledge, you'll learn the key elements to creating an effective SEO strategy, including how to select keywords and conduct keyword research; consumer psychology and search behavior; and how to perform on-page SEO analysis to identify opportunities to improve optimization of search for a website. In case you have several projects at once and your client asks you to show your previous projects in which you have done SEO, to prove that you are an SEO expert, you must work on your own website. The course instructor is a renowned SEO expert with more than 15 years of experience in the SEO industry.