The short answer is that SEO is very effective not only in generating traffic but also in generating leads and sales. The long answer includes research and data, not just empty statements. Most SEOs get too caught up in specific search metrics, such as SERPs (search engine results page), rankings, and organic traffic. SEO pays off if you have the right strategy and work with a partner who knows how to get results.
About 93% of online experiences start with a search engine, and the SEO lead close rate is much higher than traditional marketing. Therefore, SEO provides an impressive return on investment (ROI). To answer the question, yes, SEO is a valuable investment and worth the investment. You're creating an asset for your company by investing in SEO.
A redesign is an excellent opportunity to invest in your continued visibility by preserving existing SEO elements that are driving traffic and creating an SEO strategy that leads to long-term success. Put your numbers in the formula above and compare your answer with your SEO agency's quote to estimate your ROI. When it came time to review their SEO strategy, they shyly confessed that they didn't know what SEO was, but they simply knew they needed it. While your SEO won't work in your office every day, SEO companies like WebFX provide you with regular reports and a dedicated account manager so you have a constant point of contact.
The only common metric that each SEO agency puts in the face of every business owner who hires them is website visitors. To determine if SEO is really worth the resources and investment, you need to carefully consider what “it is you want to get out of an SEO investment. However, if the SEO company is only writing a 300-word article to publish on your business blog, and it's a lot like the other billions of articles they published before, then there's a good chance you're wasting your money on SEO. You'd think that the importance of organic search engine traffic would make investing in SEO a no-brainer, but marketers and business owners often have real concerns about incorporating SEO into their overall strategy.
While no SEO strategy could boast of being algorithm-proof, SEO providers who follow best practices should see that their clients' traffic and rankings are kept up to date regardless of algorithm updates. In fact, we've found that SEO and PPC efforts often work better together, as SEO draws visitors through unbranded searches and guides them through the marketing funnel. And while this can certainly slow down your SEO efforts, the good news is that SEO isn't all content. So is SEO worth it? If that quality of your visitors is important and you want to convey a better sense of trust, then yes, SEO is worth it.
That's why it's so important to hire an SEO company that focuses on long-term white hat SEO practices.