SEO simply isn't as difficult as people claim it to be; you can get 95% of the effort with 5% of the work, and you don't need to hire a professional SEO to do it, nor will it be difficult to start ranking with well-chosen keywords. Learning SEO is difficult because there is a lot of information to read about search engines and how the optimization process works, and this can be overwhelming at first. SEO isn't hard to learn if you start to understand your basic concepts well. You just need to be willing enough to spend enough time and effort in the right directions when learning the concepts of SEO.
The basics of SEO can definitely be learned. Just reading the five big SEO blogs on a daily basis will take you quite a long way. SEO isn't hard to learn from scratch & starting. Like the Keyword Ranking Difficulty Scale (KD) (easy, medium, hard), learning SEO is easy to medium.
It may seem difficult due to the terms & technical aspects. The basics are easy, while the techniques can be learned & mastered with practice. All you need is interest & time. But it's not space science either.
If you have the skills to launch a website in your spare time, find the keywords needed for your brand, and implement off-page and on-page SEO, you shouldn't hire a professional SEO expert or any digital marketing agency. It covers all the basics of SEO and provides information on how to use the different elements of SEO effectively. It's possible to learn how to do SEO on your own, you don't have to be an SEO specialist or expert. I started SEO 18 years ago and it took me a couple of years to understand what SEO is and how it works.
There are a few other attributes that good SEOs should have creativity and an intuitive sense of what their audience wants, for example, as well as a thick skin (failure is a big part of the SEO process). I took a job at the b2b digital marketing agency with no previous experience this year as a social coordinator, I have already learned fb ads, adwords, basic to considerable knowledge of SEO and restructured the company's reporting method to incorporate data studio. Given how research-intensive SEO is and the number of different variables that SEOs weigh, excellent organizational skills are a big plus. Chapter 2 Search Engines In the second chapter of this SEO guide, you'll learn what search engines are, how they work, and what are the most important SEO ranking factors in Google.
It can take time to learn all SEO techniques, they can often be simple in concept and difficult to execute, but if you think of SEO as a palette, it's possible to start painting right away, using as few or as many colors as you have available. Being a T-shaped SEO means that you have extensive knowledge of everything related to SEO, but excel in a particular area. Check out some videos and online courses and you'll get an idea of how to get started with SEO. On-page SEO involves little technical knowledge, but you can easily learn them, off-page SEO is more related to reach, it totally depends on how you connect with other bloggers or influencers.
SEO isn't that hard to learn, if you're willing to put in the time and effort to learn the wide range of commonly used SEO concepts and tactics. Being hyperspecific in this way is a good idea if you're learning SEO to become a sought-after SEO expert. Once the technical phase of SEO, which has to do with infrastructure-related configuration, has been passed, the other phases of SEO are strongly related to keywords. All courses come with an SEO certification, which can be very useful if you plan to pursue a career in SEO.