For more junior positions, such as SEO researchers, the salary. If you are considering a career in SEO, having a good understanding of your earning potential will be crucial to charging a fair price as a freelancer and knowing your worth in job interviews for permanent SEO positions. In the end, we hope that you have a clear idea of the work and salary landscape of the SEO experts where you are, and that you have the confidence to demand a salary that is worthy of your training, skills and specialized knowledge. The field of SEO has gained significant attention in the past decade, as companies and organizations see the very tangible benefits associated with high-ranking search engine results.
It's now widely accepted that companies or individuals looking to compete in almost any niche require an SEO strategy to differentiate themselves from their competitors. Due to the results that companies have seen in investing in search engine optimization, SEO specialists are in very high demand. The skills, knowledge and experience required to excel in this field have also been more widely valued, increasing salaries and further increasing demand from those with the right experience. Within the marketing team, the SEO specialist works closely with content creators to create content that reaches relevant and commonly searched keywords in that particular field.
By developing content in this way, the marketing team can be sure to attract their target audience to their website, responding to their queries or concerns with high-quality content, before guiding them to products that solve their problems. If you're looking to start a career in search engine optimization, this is a career that promises considerable variety, growth, and longevity. Determining how well-paid a profession is globally can be difficult, due to varying factors such as location, cost of living, and company size. In addition, since SEO is still a relatively new field, an SEO specialist's budget can vary significantly from company to company.
This factor will likely depend on the impact that SEO has already had on that organization's traffic, awareness, and growth. However, over time, salaries for this position are likely to reach a more consistent level as the impact of SEO becomes even more recognized. For those considering a career in SEO, it's a good idea to do some basic research on salaries and cost of living in your area, and compare salary offers from different companies. This knowledge will provide you with a solid reference point to turn to when you go to your first interviews in the field, and give you the confidence to apply for an SEO salary that not only reflects your skills and experience, but is in line with the equivalent positions in your location.
The goal of an SEO specialist is to help your company or client rank keywords, phrases, or terms that, crucially, support the organization's core business objectives. A specialist can work in a marketing team, for an agency or as a freelancer in a consultancy or in the short term. The role of the SEO manager is to organize and manage a company's SEO research efforts to influence and guide the digital campaigns of the digital marketing team. This research will also be used to inform the text on the company's website, social media pages, and any other classified content facing the public.
Although an SEO manager is likely to have the same goals as the marketing manager, to raise awareness, reach audiences and increase sales, the SEO manager will come from more technical training and will use this knowledge to inform SEO strategy and marketing campaigns. As the title of the position suggests, the SEO strategist is very concerned with designing, coordinating and implementing an SEO strategy as part of the digital marketing team, or for individual clients as a freelancer. The function involves analyzing previous campaigns and investigating changes in search engine algorithms to ensure that future campaigns can be optimized and achieved maximum effectiveness. SEO analysts work with (or within) an organization to increase the amount of relevant traffic to their website.
They do this by analyzing website performance data and staying up to date on ever-evolving SEO trends. Research conducted by an SEO analyst will be used by the digital marketing team to adapt company content, website, blog and social media posts to reach and convert more customers. A position typically offered to those with significant experience in SEO and digital marketing management, an SEO executive leads and manages the SEO team in identifying techniques and strategies needed to increase traffic to a company's website. Let's take a look at the differences in average salaries for a variety of SEO jobs in some of the world's major cities.
The number of years you've worked in a particular industry or position will be taken into account when a recruiter or potential employer makes a salary offer. At the lower end of the pay spectrum will be the newest in the field, but salaries tend to increase significantly over time as new skills are incorporated and experience accumulates. We hope that our SEO salary guide has provided some clarity on both positions in SEO, as well as the salary you can expect to earn on your level of seniority and experience. You should also have a clear idea of wages in the field, both nationally and internationally.
Before you apply for your top positions in SEO, make sure you do your own research on salaries in your area for similar (or the same) jobs, as this will give you the confidence to apply for an SEO salary that reflects your skills and value. Get a practical introduction to digital marketing with a free, self-paced short course consisting of five short tutorials. Take part in one of our FREE live online digital marketing events with industry experts. Talk to a program advisor to discuss career change and how you can become a digital marketer ready to work from scratch in 4 to 7 months, all backed by CareerFoundry's Employment Guarantee.
Rosie Allabarton is a freelance writer, editor and translator who lives in Berlin. Her writings cover a wide range of topics, but in particular she likes to explore ideas around education, employment and women in the workplace. She is also a published poet and enthusiastic disco dancer. CareerFoundry is an online school for people looking to change to a rewarding career in technology.
Select a program, connect with an expert mentor and tutor, and become a designer, developer or analyst ready to work from scratch, or we'll give you your money back. The fact that the SEO industry is still relatively young and that SEO started with a small group of specialists supports this. SEO Specialist salaries are based on responses collected by Built In from anonymous SEO Specialist employees. Shelley Walsh is the SEO content strategist at SEJ& produces The Pioneers, a series on the history of SEO.
Salaries in SEO vary significantly as a result of the fact that it is possible to perform SEO on both very large and very small scales. If you are thinking of becoming an SEO specialist or are planning the next step in your career, find details about the position, career path and salary path of an SEO specialist. . .